Keyword Research Planner

How To Use Google Keyword Research Planner

Hello, SEO newbie! Are you feeling daunted by the world of keyword research? Don’t be concerned; you’re not alone! Researching keywords can indeed be a time-consuming challenge. But don’t worry, my friend! You’ll be a keyword research planner savant in no time if you have the right tool in your arsenal!

Let us now discuss that resource. Have you ever used Google Keyword Planner? It was previously known as the Google Keyword Tool, but it has undergone a few changes since then. And, believe me, it’s a game changer in terms of efficiency.

If you’re looking to make it onto that coveted front page of Google searches, understanding the Keyword Planner is essential. And sure, most people wouldn’t dream of using a tool without cracking open a manual first. But let’s be real, who has the time for that? That’s where I come in.

I’m here to give you the inside scoop on how to use the Google Keyword Planner like a pro. So buckle up, my friend, and get ready to take your keyword game to the next level. Let’s start with the basics, and before you know it, you’ll be a keyword research planner ninja!

What is Google Keyword Planner?

Alright, let’s talk about the Google Keyword Planner, aka GKP! This bad boy is an SEO tool designed to help you find the juiciest keywords out there. And why is that important, you ask? Well, because finding keywords with enough search volume is the key to getting your website indexed and ranked on those sweet, sweet search engine results pages.

But wait, there’s more! Whether you’re running a website, a blog, or an e-commerce site, GKP can help you generate more traffic, promote your apps, and even create some killer paid campaigns. I mean, this tool can do it all!

So if you’re ready to take your SEO game to the next level, it’s time to get cozy with the Google Keyword Planner. Trust me, your website (and your wallet) will thank you.

Why is Google Keyword Planner Useful?

The Google Keyword Planner is the real deal when it comes to keyword planning. And why, you ask? Well, it’s because this tool is developed by none other than Google itself. I mean, talk about an inside scoop on what works and what doesn’t in the search engine world!

Now, I know some of you might be thinking, “But James, aren’t there other keyword planners out there that can do the same thing?” And sure, there are some great ones with awesome features. But let me tell you, they just can’t compare to the completeness of the Keyword Planner.

The more you dig into this tool, the more you’ll realize just how valuable it can be for your SEO strategy. I mean, this baby is above average in so many ways, it’s hard to list them all! But trust me, you won’t regret giving the Google Keyword Planner a try. So what are you waiting for? Let’s get planning!

Accessing Google Keyword Research Planner

I’ve got some exciting news for you: you can use the Google Keyword Planner without paying a dime. Yes, it is completely free to use! But sit tight, there’s a catch: you must first create a Google Ads account.

I realize what you’re thinking. “But wait, I don’t want to run ads on Google!” Don’t be worried; you don’t have to be. Even if you merely utilize the Keyword Planner, you must have an account set up. 

Accessing google keyword planner
Accessing google keyword planner step 2
Accessing google keyword planner step 3

But don’t worry, creating an AdWords account only takes a few minutes. And believe me, it’s well worth it to get your hands on this potent tool.

So, once you’ve created your account, follow the prompts to create a campaign without a specific goal. And with that, you’re ready to use the Keyword Planner like a pro.

How To Use Google Keyword Planner Step-By-Step

Ready to dive into keyword research with Google Keyword Planner? Start by choosing “Discover new keywords” to uncover fresh ideas. By getting specific with your search terms, you’ll gain valuable insights into what your potential audience is searching for and hit your target audience in a natural way. 

How to use gkp step by step

These new terms will be the basis of your next big SEO campaign. Let’s get started!

Step 1: Keyword Discovery

From “Discover new keywords’ you have the option to ‘start with keyword’ or ‘start with a website.’

Keyword discovery

If, for example, you have a woman’s fashion shoe brand and are trying to compete for keywords in your niche. Let’s take a look at what new content you can rank for. 

Let’s get creative with keyword possibilities by entering products or services closely related to your business. You can customize your search by selecting your preferred language and location and deciding whether or not to include brand names in the results. We’ll skip the domain filter, for now, to keep our options open.

Start by brainstorming some broad keywords that reflect your key products or services. With this approach, we’ll uncover high-yielding opportunities that could take your business to the next level. Let’s dive in and see what we can find!

Step 3: Analyze Keyword Results

Once you hit that search button, prepare yourself for a wave of keyword results. Take a closer look at how being broad yet specific to your business offerings can reveal your users’ search intent. It’s fascinating to see which factors change over time – for instance, everyone seems to be searching for jewelry around Christmas time.

Keyword research

Armed with this information, you can use these keyword variations to meet their needs and drive more traffic to your website.

With GKP, the more insight you have, the more strategic you can be. You can order more of a certain item or expand your product offerings to keep up with demand. It’s like having a crystal ball for your business!

No wonder everyone loves Google Keyword Planner!

What To Do With Your Google Keyword Planner Results

Let’s dive into the nitty-gritty of using the Google Keyword Planner tool. The results you get will depend on what you’re looking for.

First, we’ll analyze the list of keywords together. We can narrow it down based on location, language, search networks, and desired dates. Easy-peasy!

Location is all about where your target audience is located. Language means speaking your audience’s language – literally. And search networks are where you want to display your ads – we suggest sticking with Google. Lastly, desired dates are the period you want to review.

Once you’ve filtered your results, it’s time to analyze keyword ideas. You’ll see relevance, average monthly searches, and competition. Plus, a little bonus – the top of the page bid. The higher the bid, the more likely it is to drive heavy traffic to your site.

Now, let’s break it down. Relevance is Google’s opinion on what is most important based on your input. Average monthly searches are a rough estimate of how often the keyword is searched. Competition is how many people are bidding on the same keyword.

Take note of these results because they will be the key to outsmarting your competition. Get ready to rock your campaign like a pro!

Google Keyword Planner vs Ubersuggest

Hey there! Ready to explore more SEO keyword planner options? Let me introduce you to Ubersuggest. It’s a great alternative to the Google Keyword Planner and has some additional features that make it a popular choice among content creators.

Firstly, let’s talk about the downsides of the GKP. Users often get confused with average search volumes and the lack of specific insights, making them question the value of the results. This is where Ubersuggest comes in. It is highly recommended for generating content ideas as it offers a wide range of options to find keyword ideas, clusters, and even content topics.


With Ubersuggest, you don’t have to miss out on opportunities like with GKP. The tool provides keyword ideas that are formed from similar websites and packaged in content ideas. The ‘Keyword Visualization’ feature is a bonus, allowing you to discover how people phrase their searches and explore other options.

In comparison, GKP lacks in delivering an array of keywords for content creation, leading users to website filtering. While Google Keyword Planner is a great tool, Ubersuggest offers keyword ideas without having to use too many hacks.

So why not give Ubersuggest a try? It’s free, user-friendly, and gives you quick access to valuable insights for your SEO strategy. Happy keyword planning!

Ubersuggest Free Features

Looking for a keyword planner to help you achieve and even exceed your goals? Look no further than Ubersuggest! A quick search for “women’s fashion shoes” yields a plethora of results to assist you in generating traffic and developing effective content strategies.

While Google Keyword Planner takes some getting used to, Ubersuggest provides immediate and accurate results that you can use to grow your audience with quality content. Use these keyword ideas wisely in your headlines and articles, and you’ll be rewarded.


Is Google Keyword Planner still free?

The Google Keyword Planner is still free! And the good news is, you don’t need to jump through hoops to get started. All you need is a Google Ads account, which you can sign up for easily by following the on-screen prompts. Once you’re in, head over to the “Tools” section located at the top right of the screen, and you’re all set to “Discover new keywords” or “Get search volume forecasts.” It’s time to get those SEO-driven keyword searches going!

Can you use Google Keyword Planner for SEO?

Absolutely! Just head over to the “Discover new keywords” section and start exploring keywords that are relevant to your product or service. If you want to review a specific domain, simply enter it in the tool and let it work its magic. With the ability to filter and sort through the data, you’ll have all the information you need to analyze which keyword ideas will help you reach your SEO goals.


With a little practice, you can master Google Keyword Planner and obtain the precise data you require to make informed decisions.

However, if you want to take things to the next level and gain an advantage over your competitors, Ubersuggest is the way to go. This tool provides more options and can assist you in extracting even more data to fine-tune your content and SEO strategies.

So, why not try Ubersuggest in conjunction with Google Keyword Planner and see what you think? You’ll be able to create killer content that drives traffic and boosts your online presence with the right tools and data points.

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